Client
The Crawford Team
The Crawford Team
Deliverables
Brand strategy
Brand identity
Brand guidelines
Print materials
Brand strategy
Brand identity
Brand guidelines
Print materials
The Crawford Team are a team of award-winning St. Petersburg realtors established in 2018 by Monica Crawford.
The team approached us while I was Creative Director at Coastal Creative, and wanted a refresh of their logo and definitive branding guidelines to go along with it.
Working closely with The Crawford Team, we developed an elegant branding package, starting with a strong logo mark, complemented by modern, minimal typography and a vibrant, welcoming color palette.
Pain points
The Crawford Team's biggest issue with their old logo was readability. They wanted to keep the imagery of the pineapple, while keeping a clean and professional look.
The Crawford Team's biggest issue with their old logo was readability. They wanted to keep the imagery of the pineapple, while keeping a clean and professional look.
The hands cradling the pineapple are symbolic of the support and trust that their team promises to the client.
